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Story Telling

"If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business".   I originally set out to make this blog to be a sort of product update or news about our new coffees and stuff, but I'm realizing that is 1. really boring to write about (and boring to read), and 2. has zero lasting impact or value. I'm realizing that what I want to create has more to do with telling a story than telling people what new coffee we have on the pour-over bar. I found this quote from an article I was reading about brand story. I have always found...

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New Year

It's a new year. To me a new year means a hard reset - it means purposeful pondering for fresh perspective. So I'm in search of fresh perspective. It is so easy in our day and age to get swamped in the routine and minutia of day to day life that we can often neglect our current heading. If we never check the compass we will not arrive where we set out to land. How does this pertain to coffee? Good question. Last year we started roasting our coffee and there is so much work that I've put off that I have a lot of catching up to do. Yet, I think for me for 2019 I'll be putting a great deal...

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Lets Make Room

So its been a minute - holidays and all that... So Jonathan and I built a green coffee shelf to hold all of the coffee that we will be roasting. We had reached the point to where we literally had no where to put our green coffee yet we needed to buy more. So all that to say We had to clean out a bunch of junk to make room for the shelf which took up half of my office... so i've effectively been kicked out. It's fine no hard feelings, right? We've continued to get amazing feedback from you guys about our coffee and that has just been the icing on the cake through this journey!  Moving forward we're...

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Growing Pains

Hello coffee drinkers, We've been hard at work on Notion Coffee and mainly focusing on solidifying a solid espresso blend and finally nailing down branding and logo. It's been a long journey trying to get the perfect logo that truly represents our brand, and we've really put our graphic designer through the ringer (sorry Matthew). But they have been so gracious and we're so excited to share what our branding will be! This has been a really important aspect for us as we feel that, since we don't really have a store front, people's first experience of our coffee will be the face of the bag, therefore we want it to truly represent all that we wish to convey about...

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Espresso for Days

It's been nearly 2 months that we've been roasting and we've had phenomenal feedback from everyone who has had a try! We're super grateful to all y'all. It's really funny to me that we're growing so quickly and yet as of this post we still don't even have a logo or really any branding! Not that branding is everything - but please know we are working on that pretty heavily and are super excited to release it to the world once it is finished. Jonathan has been working super hard on an espresso blend that we will be pushing really soon! You can expect a classic american espresso that can work really well as a shot as well as in...

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