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Story Telling

"If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business".   I originally set out to make this blog to be a sort of product update or news about our new coffees and stuff, but I'm realizing that is 1. really boring to write about (and boring to read), and 2. has zero lasting impact or value. I'm realizing that what I want to create has more to do with telling a story than telling people what new coffee we have on the pour-over bar. I found this quote from an article I was reading about brand story. I have always found...

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